I’ll be discussing media convergence in a series of short posts. Each post will resemble a short-form academic essay, with appropriate spelling, grammar, punctuation and APA referencing – no leetspeak here!
So, what is “media convergence”? The Australian Communications and Media Authority (ACMA) defines it as “the merging of the previously distinct services by which information is communicated – telephone, television (free-to-air and subscription), radio and newspapers – over digital platforms” (Australian Communications and Media Authority, 2016). In other words, TVs can function as computers, mobile phones as newspapers, and tablets as radios – thus creating many interesting possibilities.
The structure of my blog will be as follows. Firstly, since social media integration with television is increasingly popular (and has been covered extensively in this course), I’ll be posting a historical example of research into social television by James Lull; an evaluation of whether ‘TV’ (which, as you’ll see, is an ambiguous concept) is still relevant; and a comparison of the uses of social media by both public and commercial broadcasters. I’ll then examine the dichotomy of active vs passive audiences, and conduct further explorations into convergence as it applies to newspapers and radio.
I hope you enjoy this blog!
Australian Communications and Media Authority. (2016, 21st March). Convergence and change. Retrieved 28th May 2017, from http://www.acma.gov.au/theACMA/Newsroom/Newsroom/Speeches/convergence-and-change