Convergence continues to exert a massive impact on Australia’s media industry. Over the past month, Fairfax announced 115 editorial redundancies (“Fairfax Media journalists strike for a week over job cuts,” 2017), and communications minister Mitch Fifield revealed his intentions to abolish the 75% reach (“which prevents TV networks from broadcasting to more than three-quarters of the population” (Carson, 2017)) and two-out-of-three rules (prohibiting “a company owning more than two of print, TV or radio in one market” (Carson, 2017)), as they “have been outdated by technology” (Carson, 2017).

Through writing this blog, I attempted to convey the multifaceted nature of convergence, and to emphasise that most of the issues surrounding the new media landscape are not “black and white” (eg. TV is dead! Nobody listens to the radio anymore!) You must question why such seemingly outrageous statements have been made; look for the statistics that support them (if any); and combine with your own anecdotal evidence to gain a true understanding of convergence.

I hope you, as a reader, enjoyed my FMCS3100 Production Project blog. In the words of Media Watch host Paul Barry: “That’s all from me; goodbye”.


Carson, A. (2017, 10th May). Australian media at a crossroads amid threats to diversity and survival. The Conversation.  Retrieved 28th May 2017, from

Fairfax Media journalists strike for a week over job cuts. (2017, 3rd May). The Sydney Morning Herald.  Retrieved 26th May 2017, from


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